Synapxe, the national HealthTech agency, is celebrating SG60 with a campaign and event activation that invites Singaporeans to reimagine ageing by reframing the question ‘what do you want to be when you grow up?’ to ‘how do you want to grow old?’.
To celebrate the strength of Singapore’s healthcare ecosystem and the HealthTech innovations that empower healthier lives, Synapxe’s initiative encourages Singaporeans to envision a positive ageing journey supported by technology.
Commenting on the campaign, Foo Hee Jug, Chief Executive at Synapxe said: “Synapxe sits at the nexus of health and tech, connecting Singapore’s health ecosystem through tech to serve the public healthcare sector and citizens. As the HealthTech ecosystem enabler, we see the power of digital health innovation. From predictive analytics to operational efficiency, from personalised healthcare to care delivery in hospitals, tech can support lifelong wellness in the community, enabling us to harness the opportunities that longer and healthier lives bring.
Often though, we focus on the challenges of today and forget to ask: ‘How do we want to grow old?’ Through this activation, we playfully nudge our public to reimagine what ageing can look like in the next 60 years, powered by tech.”
