Campaign Asia and Branding in Asia published a roundup of standout campaigns and brand initiatives celebrating Singapore’s 60th anniversary, including Synapxe’s campaign for Singaporeans to rethink ageing. An interactive video where kids shared how they imagine growing old, it encouraged everyone to consider a healthier future.
Read the articles here:
- Singapore turns 60. Here's how brands are celebrating (Campaign Asia, 8 Aug)
- A Look at How Brands Are Celebrating Singapore’s 60th (Branding in Asia, 8 Aug)